Dr. Bridget Behe presents some research-based information about how consumers read or ignore signage in the retail store. Signage is essential to communicate many things about the plants (and other products) people can’t know without you telling them.

TO WATCH THE VIDEO: If you are a CNGA member,please log in using the LOGIN link at the  top right of this page. Once logged in, click on the title to begin the video. There is no additional fee or registration required – access is part of your member benefits!

If you are not a CNGA member or otherwise cannot access the video, please contact CNGA.